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Building your first campaign

A “campaign” in Badgr is a multi-step sequence of LinkedIn actions targeted at an audience. Most campaigns follow the same shape: connection request → wait → message → follow-up. This article walks you through building your first one.

The five-minute version

  1. Audience. Upload a CSV of LinkedIn profile URLs, or paste a Sales Navigator search URL.
  2. Steps. Pick a connection-request template, a wait period, a follow-up message, and a final touch.
  3. Account. Pick which connected LinkedIn account sends the campaign.
  4. Limits. Confirm the daily send pace (Badgr suggests one based on the account’s history).
  5. Launch. Start small — 25–50 prospects on the first run.

The first campaign always feels slow on first send. That’s the system staying under your account’s individual weekly ceiling. After 7–14 days you’ll see the volume settle into a sustainable rhythm.

Step-by-step

1. Define your audience

Three ways to provide an audience:

  • CSV upload — LinkedIn profile URLs in a single column. Other columns (name, company, title) come along for personalisation tokens.
  • Sales Navigator search URL — paste the URL from a saved Sales Nav search. Badgr enriches each profile with role, seniority, and recent activity.
  • LinkedIn search URL — same as Sales Nav but for the free LinkedIn search; limited fields.

Aim for 50–300 prospects for your first run. Smaller batches let you iterate on messaging before committing volume.

2. Build the sequence

A standard sequence:

  • Step 1: View profile. No message. Just a visit. LinkedIn’s algorithm reads this as a real human discovering the prospect. We recommend including this step in every campaign.
  • Step 2: Connection request. With or without a note. Notes typically reduce acceptance rate slightly but improve reply rate from the people who do accept. Both are valid.
  • Step 3: Message (48h after accept). Your real opener. See Writing connection messages that get accepted for what works.
  • Step 4: Follow-up (5–7 days later). Short. Reference the original message. Don’t be needy.

Each step has its own wait period and time-of-day window.

3. Pick the account

If you have multiple connected accounts, pick the one whose voice fits the campaign best. Each campaign runs from exactly one account. To send the same campaign from multiple accounts, duplicate the campaign and point each copy at a different account — Badgr automatically splits the audience to avoid duplicate sends to the same prospect.

4. Confirm pace

Badgr suggests a daily invitation pace based on the account’s age, history, and observed weekly cap. For most accounts this will be lower than you expect. That’s the point — overshooting LinkedIn’s per-account ceiling is the #1 cause of restrictions.

See Per-account throttling explained for the mechanics.

5. Launch and watch

After launch, watch:

  • Acceptance rate. Healthy is 25–40% for cold outreach. Below 15% means either bad targeting or bad copy. Pause and adjust.
  • Reply rate. Of accepted connections, healthy is 8–15% replying to your opening message.
  • Account health flag. If we see throttling signals from LinkedIn, the account-health indicator turns amber. Slow down or pause the campaign for a few days.

The first week is calibration. By week three you’ll know whether the audience, sequence, and account combination is working.