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Per-account throttling explained

If you’re new to Badgr, the first time you see your daily invitation pace it’ll probably feel low. That’s the throttling system doing its job. This article explains the mechanics so you can trust what’s happening.

The short version

LinkedIn enforces a per-account weekly cap on connection invitations. The cap is dynamic — it lives somewhere between roughly 80 and 200 per account per week, and it adjusts continuously based on signals about the account.

Badgr reads each connected account’s individual cap from observed signals and stays a safe margin under it. The output you see — daily invitation pace — is derived from the weekly cap minus a buffer, divided across working days.

Why your cap is what it is

The signals that move your cap up or down, roughly weighted:

Acceptance rate (biggest factor). If your invitation acceptance rate over the last 30 days is above ~40%, LinkedIn treats you as a “good neighbour” and raises the cap. Below ~20% and it tightens, sometimes aggressively.

Account age. Less than 90 days old: cap is on the low end (60–100). Over 2 years old: cap tends to sit at the top of the range (160–200).

Sales Navigator subscription. Sales Nav accounts typically get a 30–50% higher cap than Free or Premium. LinkedIn appears to treat Sales Nav users as intent-verified.

Reply rates on accepted connections. Conversations that go somewhere are a strong positive signal. Connections that stay silent or get reported pull the cap down.

Volume change. A profile that’s been sending 30 invitations a week for two years suddenly trying to send 150 will trigger throttling faster than a profile that gradually ramped from 30 to 80 to 120 over three months. The algorithm watches change rates, not just absolutes.

Withdrawal rate. Pulling back a lot of unaccepted invitations is fine; doing it in bursts after high-volume sends is a flag.

How Badgr’s adaptive throttle works

Three behaviours happen automatically:

  1. Daily pace is derived from your observed weekly ceiling. We don’t set “20/day” as a rule and forget it. The system updates the suggested pace as we observe LinkedIn’s responses.
  2. If throttle signals appear, the pace drops. The most common signal is LinkedIn showing a soft “you’ve sent a lot of requests recently” message internally — we see it before you would, and respond. Pace can drop by 30–50% for a few days, then ramp back up as the signals clear.
  3. Hard kill-switch on verification challenges. If LinkedIn pushes a verification prompt, sends stop entirely until you clear it. See What to do if LinkedIn shows a verification challenge.

What you can do to raise your cap

Three things, all of which take weeks to compound:

  • Improve acceptance rate before improving volume. Better targeting, better connection-note copy, fewer requests to obvious mismatches. A 50% acceptance at 60/week beats a 15% acceptance at 120/week — for your cap and for your pipeline.
  • Be active outside of invitations. Comment on posts a few times a week. Reply to incoming messages within hours, not days. LinkedIn weighs “full-platform activity” against “this account only ever sends invitations.”
  • Upgrade to Sales Navigator if you haven’t. The cap lift is real and lands within a week. For accounts running 10+ invitations a day, the per-account Sales Nav fee usually pays back in throughput within the first month.

What you can’t (or shouldn’t) do

  • Override the cap manually to push higher. You can, but the system will warn you and the responsibility transfers to you. We’ve seen this end badly enough times to make it slightly friction-y on purpose.
  • Run multiple Badgr campaigns in parallel from the same account to “split the cap.” Different campaigns from the same account all draw from the same per-account weekly ceiling. There’s no clever way around it.

Cap by example

Three real account profiles:

  • A 2-month-old account, no Sales Nav, 22% acceptance rate: observed cap around 70/week. Daily pace ~12.
  • A 1-year-old account, Sales Nav, 38% acceptance rate: observed cap around 145/week. Daily pace ~28.
  • A 4-year-old account, Sales Nav, 51% acceptance rate, active poster: observed cap around 195/week. Daily pace ~35.

If your cap looks like account #1 and you want it to look like account #3, the path is acceptance rate first, then volume — not the other way around.