Partner programme

Earn 25% recurring on every agency you refer.

For consultants, tool reviewers, and agencies running other agencies. Twelve-month attribution window, monthly payouts, no per-referral caps. We treat partners the way we wished other tools treated us.

Apply to the programme Read the details

First payout typically lands within 60 days·Payouts via Stripe or wire

What the programme actually is.

Honest numbers, no upsell tracks, no "platinum tier" nonsense.

Commission

25% recurring · 12 months

You earn 25% of every paid month a referred customer pays for, for 12 months from their first payment. Not a one-off bounty.

Attribution

365-day cookie window

If a prospect clicks your link and signs up within a year, you're attributed. Last-click wins, but the window is generous.

Payouts

Monthly, in the currency you choose

Payouts processed on the 5th of each month for the previous month's earnings. GBP, USD, or EUR. Stripe or wire — your call.

No caps

No referral count limit

Refer one agency or fifty — same rate, same terms. We don't gate commissions behind volume tiers.

Materials

Honest assets, not hype templates

Comparison pages, screenshots, the technical brief, and a partner Notion with positioning notes. No "scripts to copy-paste in DMs."

Support

Direct channel to the founders

One Slack channel, founders included. We respond to integration or pricing questions within a working day.

How it works.

Three steps, none of them complicated.

Apply & get approved.

Apply with your audience or client base. We approve manually — usually within two working days. We're picky about fit: consultants who actually work with agencies, tool reviewers with a real audience, agencies running other agencies.

Share your link.

You get a tracking link, a Notion of positioning materials, and access to a partner Slack. Use the link in articles, newsletters, client emails, or wherever your audience already lives.

Get paid monthly.

On the 5th of every month, we run payouts for the previous month's tracked subscriptions. You see a dashboard with referrals, MRR, and pending payouts. No invoice required.

Who we're looking for.

And, honestly, who we're not.

Good fits
  • Agency consultants & ops advisors who help agencies pick tooling. You see the per-seat pain first-hand.
  • SaaS reviewers and outbound newsletters with an audience that actually buys software.
  • Agencies running other agencies — fractional ops teams, white-label outbound providers, lead-gen sub-contractors.
  • Bookkeepers, fractional CFOs, and accountants serving B2B agencies — the people whose clients ask "what should I be using for this?"
Not a fit (and why)
  • "Affiliate networks" pushing arbitrary SaaS to general lists. Conversion is bad and the relationship is wrong.
  • Anyone running paid ads on our brand terms. Bid on us, lose the commission. Standard partner ethics.
  • People who haven't actually used the product. Trial it first. Then decide if you'd recommend it. Real recommendations convert; coupon-stacking content doesn't.

Partner FAQ.

What we get asked most in the first call.

On the 5th of the month following the referred customer's payment, provided they complete their 14-day free trial and convert. So a customer who signs up and converts in June would generate your first commission payout on August 5th. Subsequent months pay out on the 5th, every month, for 12 months from their first paid month.
A new customer who clicked your link within the last 365 days and converts to a paid plan. Last-click attribution. If the same prospect clicked multiple partner links, the most recent one wins.
Commissions stop the month they cancel. If they re-subscribe later within your 12-month window, commissions resume for the remainder of the window. We don't claw back already-paid commissions for cancellations.
Approved partners get a single discount code (10% off the first 3 months) that works alongside their tracking link. Combining commission + discount typically increases conversion. We don't allow stacking with other promos.
£25. Below that, the earnings roll over to the next month. We're not trying to hold your money — that threshold just covers our Stripe fees on small transfers.
Strongly encouraged. We never ask partners to skew reviews. If you write something genuinely critical, we'd rather you write it accurately than withhold it. Honest reviews convert better long-term.

Apply to the partner programme.

Send a one-paragraph note about your audience or client base and how you'd plan to use the link. We approve manually within two working days.

Email partners@badgr.ai See what you'd be selling

No application form yet. We'd rather a real email.