Why this exists
The category had two kinds of products. The first was tools built for individual freelancers, retrofitted with "multi-account support" as an afterthought — usually billed per seat in a way that quietly punished growth. The second was enterprise platforms that wanted a six-month sales cycle and a £20k annual commitment to talk to you.
The middle was empty. There wasn't a tool for the agency owner with eight clients who needed flat pricing, dedicated proxies on day one, and a unified inbox that didn't require its own ops team to operate.
That's the gap we built into. Badgr's Agency tier is flat at £249/month for ten LinkedIn accounts because that's what agency economics actually look like — not a per-seat coupon ratchet pretending to be a price.
The Ghost Founder thing
You won't find founder photos on this site. We don't do "meet the team" pages. We don't run personal-brand content on LinkedIn under our own names.
This is deliberate, and it's not modesty. Most B2B SaaS marketing has been hijacked by personal brands of founders who use the company as a hat rack for the brand they actually care about. We'd rather the product be the thing, the writing be the thing, and the operators behind it stay in the background where they belong.
If you need to talk to a founder — for a deal, a difficult question, an integration — you can. We just don't lead with it.
What we believe
We've been operating long enough to have opinions. The ones that shape the product:
- Pricing should reflect what you cost us, not what you'll pay. Dedicated proxies and AI replies have real per-account costs; our pricing tracks those, not whatever the market happens to bear.
- Safety is a system, not a setting. Marketing pages that say "100% safe" are doing the same thing as bullet points that promise "no spam"; they're vibes. The actual work is per-account ceilings, behaviour randomisation, and a kill-switch on verification. It happens in the product, not in the copy.
- Agencies aren't enterprises in waiting. They're a distinct buyer with distinct needs and an attention budget measured in minutes. The tool has to be usable in five minutes by someone who has never seen it.
- Build less, configure less. Most of the worst products in our category got that way by shipping every feature the loudest customer asked for. We'd rather say no to ten things to keep one thing crisp.
Where we are
As of May 2026, we're onboarding our first 50 founding members. The product is in private beta with a dozen agencies running real campaigns. We open to the wider waitlist in June.
The team is small and intentionally so: enough to build the product the way we want, not enough to need a head of culture. We're hiring carefully — usually one role every couple of quarters. Mostly people we've worked with before.
What's next
Through 2026, the roadmap is mostly about depth on the four things we already do: campaigns, monitoring, multi-account safety, and the AI inbox. We have public-facing notes on what's coming — see the blog as it fills out — but no big platform pivots, no "AI agents" repositioning. Just better versions of what's there.
If you're an agency owner, founder, or ops lead and any of this resonates: start a free trial. If you'd rather just talk first, drop us a line — a real human will reply within a working day.